01
Uncovering Your News Angle
We go beyond simply announcing information. We work with you to identify the truly newsworthy angle within your announcement – whether it’s a product launch, company milestone, or an impactful event. We help you pinpoint what makes your story relevant and compelling to journalists and their audiences.
02
Crafting the Advisory
We adhere to journalistic standards when writing your media advisory. This includes a strong headline, a concise lead paragraph that answers the essential questions (who, what, where, when, why), and additional details presented in a clear, easy-to-scan format.
03
Maximizing Impact
We don’t just write the words; we provide guidance on optimizing the advisory’s impact. This includes recommending the best timing for distribution, providing relevant media contact information, and suggesting compelling visuals to accompany the advisory.
04
Targeted Distribution
We help you reach the right journalists. Our media relations expertise allows us to identify publications and specific journalists most likely to be interested in your specific news. We can also offer distribution services, getting your advisory into the hands of the right media contacts.
05
Follow-Up & Measurement
Our involvement doesn’t end with sending the advisory. We can assist with strategic follow-up with key media contacts to increase the likelihood of coverage. We can also help you track the results of your advisory outreach, measuring earned media mentions and overall reach.