01
News Spark
We dive into your story – what’s newsworthy? Is it a groundbreaking product launch, a major partnership, or an inspiring company milestone? We’ll uncover the angle that captures media attention and resonates with your target audience.
02
Crafting The Narrative
It’s not just about the facts; we weave a story. We craft a compelling narrative that highlights the impact, significance, and ‘why it matters’ factor of your announcement.
03
Journalistic Style + SEO
We strike the perfect balance. Your press release will adhere to journalistic best practices for clarity and credibility, while also incorporating subtle optimizations that boost visibility in search results.
04
Targeted Distribution
It’s about reach AND relevance. We develop a distribution strategy that goes beyond generic blasts, pinpointing the right publications and journalists most likely to be interested in your specific news.